"Steps Ahead of Gaucher"
Lace up your shoes. Show your support.
As we approach Gaucher Awareness Month this October, Genzyme is planning for the launch of the second annual Steps Ahead of Gaucher campaign to support the community and celebrate how far we have come in the fight against this life-altering disease. Help spread awareness about Gaucher disease by wearing green shoelaces throughout the month of October. New this year, participants who upload a photo to the campaign web site (www.stepsaheadofgaucher.com) will be eligible to receive a special gift-a 2014 Steps Ahead calendar. Genzyme will also make a donation to the National Gaucher Foundation (NGF) for every photo uploaded.
Steps Ahead of Gaucher Program Overview
What is Steps Ahead of Gaucher?
In support of the National Gaucher Foundation (NGF) and Gaucher Awareness Month this October, Genzyme Corporation, a Sanofi Company, is sponsoring the second annual Steps Ahead of Gaucher campaign to raise awareness of Gaucher disease, a rare genetic disorder that affects approximately 10,000 people worldwide. Through the program Genzyme will distribute free green shoelaces to people across the U.S. who wish to show their support for individuals and families affected by Gaucher.
This is the second consecutive year Genzyme has sponsored the campaign.
- Green shoelaces can be requested for free by visiting www.stepsaheadofgaucher.com.
- Participants are encouraged to take photos of themselves wearing the green shoelaces and upload them to www.stepsaheadofgaucher.com. All participants who upload a photo are eligible to receive a special gift-a 2014 Steps Ahead calendar.
- Photos can also be shared on Facebook and on Twitter using the hashtag #stepsaheadofgaucher
- Genzyme will make a donation to the NGF for every photo shared during the campaign.
- A team from Genzyme will participate in NGF's second annual "Go for Gaucher" 5K walk/run on September 29, 2013 at Mason Mill Park in Decatur, Georgia.
- Last year, more than 13,000 green shoelaces were distributed for Steps Ahead of Gaucher, and more than 700 people shared photos of themselves, family and friends wearing the shoelaces.